Massive Male Marketing is where media and indeed our whole community either consciously or sub-consciously market men and male achievements over those of women. Women are (about) 50% of any population, but are continually under represented and discriminated against in multiple direct as well as subtle ways. This maintains the status-quo by reinforcing stereotypes through influencing the aspirations and career choices of the next generation.
Here I just want to present a perspective perspective that will allow you to more objectively look at:
- the media.
- any situation where you need to choose between a man and a woman.
- individual achievements vs progress we make as a community.
Think about the media airtime spent on the areas of sports, business and politics. These are all substantially male dominated fields where the role models are presented year after year as heroes of society.
There is nothing wrong with any particular area, for example, Government typically accounts for 30% of a developed economy, so rightly gets plenty of airplay. But what would happen if you decided to be less interested in the momentary success of an individual and more interested in the progress we make as a community/society?
Momentary successes are what the media feed on. Sure they will say that these successes are a result of years of training, campaigning or experience, however so are millions of failures and valuable life lessons that never get reported.
Success is also manufactured. As soon as you have two teams on a sports field, one of them has to win.
We also tend to look for heroes. Thinking about business, it might make you think twice if you ask who are the real people behind a companies successes? Is it the leader at the top, or was the efforts of the whole team who really made the company move forward?
Individual achievement is much easier to recognize than group progress. Progress is slow and takes more time to understand but has far more lasting value to us all. Women play a far greater role in progress than they are recognized for. This is because progress is harder for the media to present and for audiences to digest, so individuals who tend to be male are the easy choice.
Simple and exciting rather than progressive and lasting.
Here are a few questions to keep thinking about while next watching TV:
- What sectors of the media present a more balanced view of our community? (perhaps the lifestyle segment)
- Do you judge women more by their appearance or by their position/title?
- When you see someone who has won a game, do you even consider their history?
- When you see a success of some kind, how did it benefit our community (local or global)?
- Do you find that tall people come across better than short people in any way? (there are statistics that show extra height means extra pay – where dose this leave women?)
- Do we want equality for all men in society – Would celebrating unique contribution be better?
- Do we want equality for women in society?
- Should we start recognizing the progress we make together as a society over a longer time span?
People are interesting and so are the dynamics of within our community. If you are interested in learning about how it takes different people with different views, interests and skills to move a project (or business or society) forward, then there is no better training than Roger Hamilton’s Wealth Dynamics/GeniusU.